In this article, Kristine Westerberg discusses the Shedd Aquarium's new initiative for audience research and development and shares some preliminary findings from their initial efforts.
Document
TEAM MEMBERS
Kristine Westerberg
Author
John G. Shedd Aquarium
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
12
Number:
1
Page Number:
16
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