The Museum Goer's Motives: The Social and the Sublime

In this article, Robert Eisenberger, professor of psychology at the University of Delaware, reviews two fundamental philosophical conceptions of motivation that influence contemporary views, show how these world views are embedded in current motivational theory, and consider how recent motivational findings can be applied to museum visitors. Then Eisenberger provides a visitor questionnaire that may be helpful in finding ways to increase visitor motivation.

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