Media MashUp Formative Report Organizational Change Interviews with Professional Audience

Media MashUp is an IMLS funded project (Grant LG-07-08-0113i) to help libraries build capacity to offer computer-based programs for youth that help foster 21st Century literacy skills. Twenty first Century literacy skills include traditional literacy skills like reading and writing, but also encompass collaborative problem solving, and computer-based skills. As such, libraries and other institutions that help foster a literate public need to adapt to this new reality. While the public audience for this grant is the youth who participate in the Media MashUp programs at these libraries, this report focuses on the professional audience of library staff from the participating libraries. The professional staff, who work at six different libraries around the country, gathered in Minneapolis, MN January 5-9, 2009 to attend the initial training workshop. As a group the project staff discussed common barriers to implementing Media MashUp and other teen programs at their libraries. Additionally staff from each library discussed the particular barriers, and possible solutions, at their home institution with the project evaluators. The six library systems involved with this grant represent a diversity of library systems with a diversity of barriers and potential solutions with regard to implementing Media MashUp and other drop-in youth programs. This report details findings from the group discussion and interviews with project staff from individual libraries.

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