PROFILE Mac Cannady Director of Quantitative Studies Lawrence Hall of Science, UC Berkeley About informal science Projects Augmenting Museum Visits: Guiding Families to Share in the Learning Urban Youth Participation in Community and Citizen Science Investigating Measurement of STEM Engagement and Advocacy in Older Adults Collaborative Research: Studying the Malleability and Impact of Science Learning Activation Research Experimental and Quasi-Experimental Designs in Visitor Studies: A Critical Reflection on Three Projects What is STEM Engagement? What is STEM Interest? What is STEM Identity? Measuring Activation and Engagement: Activation Lab, Enables Success Study 2011