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Mass Media Article

The landscape of online visual communication of science

June 21, 2017 | Media and Technology
Online visual communication of science focuses on interactive sharing and participatory collaboration rather than simple knowledge dissemination. Visuals need to be stunning to draw people in and engage them, and a cross-media approach together with digital multimedia tools can be used to develop a clear and engaging narrative to communicate complex scientific topics. On the web both science communicators and the public manage co-create, shape, modify, decontextualise and share visuals. When it happens that low science literacy publics devoid a picture of its information assets, caption or source, they distort image meaning and perpetuate misinformation.

TEAM MEMBERS

  • Cristina Rigutto
    Author
    Public Understanding of Science Journal
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 16
    Number: 2
    Resource Type: Reference Materials
    Discipline: General STEM
    Audience: General Public | Museum/ISE Professionals | Scientists
    Environment Type: Media and Technology | Websites, Mobile Apps, and Online Media

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