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Peer-reviewed article

Institutional Acceptance of Audience Research

September 1, 1996 | Exhibitions
In this article, Marilyn G. Hood of Hood Associates discusses situations that affect and inhibit the institutional acceptance of audience research, including both the concept and findings from research projects. Hood argues that if institutions allow adequate time and resources, solicit input and develop support for use of the results and prepare staff to carry out implementation, than institutions are more likely to accept research results.

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  • Marilyn G. Hood
    Author
    Hood Associates
  • Citation

    ISSN : 0892-4996
    Publication Name: Visitor Behavior
    Volume: 11
    Number: 3
    Page Number: 4
    Resource Type: Research Products
    Discipline: Education and learning science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions

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