This article focuses on educational enterprises outside the formal sector, such as museums, botanical gardens and interactive science centres. International research is drawn on to illuminate how design, culture, educational strategies and settings combine to affect the way in which young people respond to experiences on offer, leading to analysis of the impact of such settings in promoting learning, and the likely implications for those who staff such venues. Aikenhead's concept of the educator as 'culture broker' is developed to suggest ways in which learning might be best supported. It envisages a shift from 'delivery' strategies targeted at large groups towards approaches which focus on what learners choose to know about using dialogue between children and 'known and trusted people'. Analysis of observed responses in various settings is undertaken from a sociocultural perspective using the notion of communities of practice. Implications for the roles of education managers and their staff in further research are developed.
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