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Evaluation Reports

Global Warming’s Six Americas: A Science Museum of Minnesota Audience Segmentation Analysis

January 1, 2011 | Public Programs
Using an instrument developed by the Yale Project on Climate Change and the George Mason University Center for Climate Change Communication, The Science Museum of Minnesota conducted a survey of their visitors to learn about their visitors' attitudes toward global warming. Based on the results of this survey, Science Museum of Minnesota visitors were statistically indistinguishable from the general public with regards to their attitudes toward global warming. By using this national study, we were able to interpret our visitors' knowledge and attitudes with respect to national trends and make stronger arguments about museum visitors' need for more learning opportunities about global warming.

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  • 2014 01 12 profile low res
    Evaluator
    Science Museum of Minnesota
  • Science Museum of Minnesota
    Contributor
  • Citation

    Funders

    NSF
    Funding Program: ISE/AISL
    Award Number: 0741760
    Funding Amount: 2999377
    Resource Type: Audience Study
    Discipline: Climate | Education and learning science
    Audience: Adults | General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Museum and Science Center Programs

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