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COMMUNITY:
Front-End

Front-End Evaluation of Vanishing Wildlife

January 1, 2003 | Exhibitions
This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium • the specific characteristics visitors notice about tuna • what in the tank attracts visitors’ attention • which interpretive panel visitors find most intriguing and why. Appendix includes interview protocol.

TEAM MEMBERS

  • REVISE logo
    Evaluator
    Randi Korn & Associates, Inc.
  • Citation

    Resource Type: Research and Evaluation Instruments | Interview Protocol | Evaluation Reports
    Discipline: Ecology, forestry, and agriculture | Education and learning science | General STEM
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Aquarium and Zoo Exhibits

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