From October 2015 to July 2016, Smart Start Evaluation & Research conducted a formative evaluation of a full-length film festival cut of the film The Anthropologist in order to provide feedback that improves decision-making capacity for the film’s final edit, production design, and distribution strategies in line with the project’s goals (see p. 5).
SmartStart conducted focus group interviews with participants to 1) measure their initial impressions of the film and its content, and 2) provide feedback on content, edits, target audience, website, and ideas for distribution. SmartStart then analyzed the focus group participant responses to identify themes, commonalities and differences across the groups.
Associated Projects
TEAM MEMBERS
Lisa Kohne
Evaluator
SmartStart Evaluation & Research
Joshua Penman
Evaluator
SmartStart Evaluation & Research
Dayo Majekodunmi
Evaluator
SmartStart Evaluation & Research
Citation
Funders
NSF
Funding Program:
ARCTIC SOCIAL SCIENCES, AISL
Award Number:
1114686
Funding Amount:
$818,760
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