This paper discusses one research method used in front-end evaluation studies: focus groups. It provides an assessment of the fit of focus groups and front-end evaluation as well as suggests issues and considerations for maximizing the fit between focus groups and front-end evaluation
Associated Projects
TEAM MEMBERS
Rosalyn Rubenstein
Author
Rubenstein & Associates, Museologists
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
3
Number:
1
Page Number:
87
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