This article provides a brief summary of the findings from an evaluation study that examined what Field Museum visitors understand about the scientific research that goes on behind the scenes. Between May and September 1995, Selinda Research Associates conducted over 125 in-depth interviews with visitors, members, and museum staff, for a total of approximately fifty contact hours with respondents.
Document
TEAM MEMBERS
Emily Forland
Author
Selinda Research Associates
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
12
Number:
1
Page Number:
11
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