In this article, Wilcomb E. Washburn, Director of the Smithsonian's Office of American Studies, discusses museum directors' lack of confidence, fear, and "sheer ignorance" of the value of evaluation. Washburn goes on to discuss how this lack of commitment to evaluation is mirrored by AAM policies.
Document
TEAM MEMBERS
Wilcomb E. Washburn
Author
Smithsonian Institution
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
2
Number:
1
Page Number:
10
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