This article explains the concepts of disruptive innovation and catalytic innovation, a subset of disruptive innovation. Disruptive innovations challenge industry incumbents by offering simpler, good-enough alternatives to an underserved group of customers, whereas catalytic innovations can surpass the status quo by providing good-enough solutions to inadequately addressed social problems.
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TEAM MEMBERS
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Clayton Christensen
Author
Harvard University
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Heather Baumann
Author
New Profit
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Randy Ruggles
Author
Collaborative Innovation Services
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Thomas Sadtler
Author
CA
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