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COMMUNITY:
Peer-reviewed article

Between offensive and defensive mediatization. An exploration of mediatization strategies of German science-policy stakeholders

June 14, 2019 | Media and Technology, Informal/Formal Connections

The study contributes to mediatization research. Mediatization is understood as a process during which individual and collective actors adapt towards the demands of publicity and public attention. The manuscript introduces a differentiation of mediatization strategies, ranging from defensive to offensive strategies. This conceptual differentiation is applied empirically regarding relevant stakeholders within the German science-policy constellation from politics, science, and science funding. Results are based on 35 in-depth interviews with decision makers. The results section deals with similarities and differences considering the mediatization of organizations, and introduces a typology of science-policy stakeholders based on the conceptual differentiation of mediatization strategies.

TEAM MEMBERS

  • Andreas Scheu
    Author
    University of Muenster
  • Citation

    ISSN : 1824-2049
    DOI : 10.22323/2.18030208
    Publication Name: Journal of Science Communication
    Volume: 18
    Number: 3
    Resource Type: Research Products
    Discipline: General STEM | History/policy/law
    Audience: Administration/Leadership/Policymakers | General Public | Scientists
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media | Comics, Books, and Newspapers | Informal/Formal Connections | Higher Education Programs

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