This paper discusses exhibit labels and how to design them effectively. Author Stephen Bitgood organizes the literature on exhibit labeling into three general components: (a) know your audience; (b) capture their attention; and (c) hold their attention. Bitgood's "ABCs of label design" are guidelines to produce more effective labels.
Document
TEAM MEMBERS
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
3
Number:
1
Page Number:
115
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