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resource project Media and Technology
Night Fire Films is producing a one-hour show for PBS titled "Breaking the Maya Code," based on the book by Dr. Michael D. Coe. "Breaking the Maya Code" will explore the history of the decipherment of the Maya hieroglyphic script. The 400-year scientific detective story, climaxing in the past thirty years, will be told through footage shot at key locations in Central America, Europe and the United States, together with dramatizations, animation and graphics; archival materials; and interviews with major participants in the decipherment. An outreach campaign, including an extensive web site, will enhance the television viewing experience as well as promote further STEM learning. The program will be produced and directed by David Lebrun; Nicolas Noxon serves as Executive Producer. Michael Coe will serve the project as Principal Advisor, along with an extensive board of advisors of ethnographers, epigraphers, archaeologists, historians, iconographers and others. Multimedia Research will conduct formative evaluation of the program; Knight-Williams Research will conduct summative evaluation of the project. The National Endowment for the Humanities has granted $550,000 toward this project.
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TEAM MEMBERS: David Lebrun Barbara Flagg
resource project Media and Technology
Building upon extensive prior work, the Institute of Learning Innovation is developing and implementing a conference to bring together media professionals, researchers, and policymakers that work in ISE to reflect upon recent research and develop frameworks for future practice and evaluation. Various media-related groups (print, broadcast, electronic gaming, etc,) usually have professional conferences in isolation from each other with little sharing of information and research findings. Despite the rapid blurring of boundaries between various media types in the marketplace, researchers and practitioners remain within traditional silos. This conference will bring together 80 media practitioners and researchers for a two-day national conference in order to consolidate and synthesize the research-based theories presented in a pre-conference publication. A series of 3 post-web conferences will build on the momentum generated during the initial conference and generate broader participation within the science learning media community. Rockman et al will evaluate the conference and post conference web community.
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TEAM MEMBERS: Beverly Sheppard John H Falk
resource project Media and Technology
EarthTalk, Inc. will develop and air 24 90-second shows per year for three years on the subject of nanotechnology on the Earth & Sky radio program. They will partner with Nano Science and Technology Institute (NSTI), Boston; Nanoscale Science and Technology Facility (CNF), Cornell University; and Center for Biological and Environmental Nanotechnology (CBEN), Houston to identify researchers, advisors and program ideas. Program categories will be Nano 101; Innovations that Could Change the World; Science or Science Fiction; Implications and Ideas; Nano and the Environment; and Listener Questions. The Earth & Sky program currently airs on 685 stations nationwide, making 323 million gross impressions each year; new shows will create some 64 million gross impressions. They will be supplemented by related material on Earth & Sky Online, which receives up to one million page views/month, and a composite of the nano programs onto CD mailed directly to 10,000 teachers yearly.
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TEAM MEMBERS: William Britton Deborah Byrd Barbara Flagg
resource project Media and Technology
The Kratt Brothers Company will produce a full-length pilot of Kratt Bros. Creature Team, a television/multimedia project that teaches science concepts through animated adventure stories to 6-8 year old children. Deliverables include the pilot and its evaluation, an online plan, and outreach plans for a new television series designed for PBS. The project materials will infuse age-appropriate content across multiple disciplines of science and emphasize an inquiry-based approach to learning. The goals for the project are to engage the target audience in science learning building on their natural interest in animals; introduce viewers to basic skills of observation and investigation; and foster positive attitudes toward science. Project partners include PBS stations, the American Association of Zoos and Aquariums (AZA), and 4-H. Multimedia Research will conduct formative evaluation of the project.
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TEAM MEMBERS: Martin Kratt Edward Atkins Barbara Flagg
resource project Media and Technology
This planning grant supports the development of a new half-hour television series with related vodcasts, blogs and outreach designed to inspire young people to consider careers in taxonomy and zoology. Teams of scientists with expertise in every taxonomic category and environmental niche will descend on a typical backyard with the goal of describing and identifying every living organism living there. The project will bring together scientists working in various supported ecology and biodiversity research to act as experts both on camera and behind the scenes. Other collaborators include the Tree of Life project, The Wildlife Society Urban Wildlife Working Group, National 4H, the Verizon Foundation, Thinkfinity Partnership, and the AAAS Directorate for Education and Human Resources Programs. Deliverables for the planning grant will be six short (two to three-minute) show segments for evaluation purposes; a website with four sample podcasts and organism fact cards; a marketing kit; and an evaluation from Multimedia Research.
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TEAM MEMBERS: Albert Fisher Robert Hirshon Barbara Flagg
resource project Media and Technology
Many informal science and mathematics education projects employ multiple media, assuming that educational benefits will extend beyond those of a single medium. However, this assumption has not been tested empirically in a comprehensive way. This research uses Cyberchase (a multiple-media, informal mathematics project for 8- to 11-year-olds) to investigate synergy among multiple media components and how they interact to yield cumulative educational outcomes. Research questions: (1) How does mathematics learning from multiple media differ from learning from a single medium? (2) What outcomes derive from engagement with different types of media and what types of synergy occur? (3) How can reliable research methods be developed to assess contributions of individual media and their interactions? (4) How can informal education projects capitalize on the strengths of each medium? (5) How can media components be designed and employed to best complement each other? The research has four phases: (1) Preparatory - Recruit participants nationally with parental consent. Finalize methods and measures. (2) Naturalistic - Track naturalistic use of various Cyberchase media among 600-800 third and fourth graders. Assess mathematical problem solving and attitudes toward math. (3) Experimental - Establish causality by assigning a subset of the participants (N = 300-400) to several experimental conditions that are exposed to different combinations of Cyberchase media. Measure change in attitudes and problem solving from pretest to posttest. (4) Analysis - Employ appropriate regression and model fitting analyses to analyze the naturalistic and experimental data, and to synthesize the two. Because of the paucity of relevant existing research, this research will shed light on the educational impact of Cyberchase and on the design and assessment of multiple-media approaches to informal STEM education overall. It will advance our theoretical understanding of children's informal mathematics learning - specifically, how children learn from various media, what strengths each medium brings to bear, and what synergy might exist among media - and inform the best practice design and evaluation of future informal projects that use multiple media.
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TEAM MEMBERS: Shalom Fisch Richard Lesh Vincent Melfi Sandra Crespo Sandra Sheppard
resource project Media and Technology
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
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TEAM MEMBERS: Cynthia Needham David Davis
resource project Media and Technology
This project will create the infrastructure to provide Hispanic media with an ongoing source of high-quality science news tailored to meet the needs and interests of Hispanics. The proposed Hispanic Science News Service website will be a downloadable internet resource site for Hispanic print, radio and internet editors, journalists and producers to access science stories, radio capsules and science information resources. This service would be promoted through partnerships with the National Association of Hispanic Publishers, the National Association of Hispanic Journalists, and The Hispanic Radio. Specific media deliverables will include: Exploracion, a weekly, Spanish-language newspaper column; La Ciencia en Breve: El Universo a tu Alcance (Science News Briefs); Exploracion, a daily science radio news capsule; and uploads of science content to the Univision.com website.
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TEAM MEMBERS: Robert Russell Carlos Alcazer
resource project Media and Technology
This proposal will develop and disseminate locally developed STEM-rich audio programs for the traveling public, in particular vacationing families, using emerging traveler information technologies, traveling festival kits, and an interactive website. The project is linked to the 220-mile Eastern Sierra Scenic Byway that traverses a dramatic landscape, rich in natural resources and unique contributions to scientific research. Collaborators include the Eastern Sierra Institute for Collaborative Education and the University of California at Berkeley's Lawrence Hall of Science.
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TEAM MEMBERS: Michael Collopy Barbara Ando Jacque Ewing-Taylor Susan Szewczak Clark
resource project Media and Technology
To address a lack of informal science education opportunities and to increase community capacity to support STEM education for their children, Washington State University's Yakima Valley/Tri Cities MESA program, the Pacific Science Center, and KDNA Educational Radio have developed a set of informal science initiatives that offer complementary learning opportunities for rural Latino families. The goal of this four-year program is to create a sustainable informal science infrastructure in southeastern Washington State to serve families, increase parental awareness, support and involvement in science education and ultimately increase the numbers of rural Latino youth pursuing STEM-related under graduate studies. This program is presented in English and Spanish languages in all of its interconnected deliverables: Two mobile exhibits, beginning with one focused on agricultural and environmental science developed by The Pacific Science (PCS) Center; Curriculum and training in agriculture, life sciences and facilitating learning; Curriculum and training for community members to provide support to parents in encouraging the academic aspirations of their children developed by PSC and MESA; 420 Youth and parents from the MESA program trained to interpret exhibits and run workshops, community festivals, family science workshops and Saturday programs throughout the community; Four annual community festivals, quarterly Family Saturday events, and Family Science Workshops reaching 20,000 people over the four-year project; Take home activities, science assemblies, a website and CDs with music and science programming for community events; A large media initiative including monthly one hour call-in radio programs featuring science experts, teachers, professionals, students and parents, 60-second messages promoting science concepts and resources and a publicity campaign in print, radio and TV to promote community festivals. These venues reach 12,500-25,000 people each; A program manual that includes training, curriculum and collaborative strategies used by the project team. Overall Accesso la Ciencia connects parents and children through fun community activities to Pasco School District's current LASER science education reform effort. This project complements the school districts effort by providing a strong community support initiative in informal science education. Each activity done in the community combines topics of interest to rural Latinos (agriculture for instance) to concepts being taught in the schools, while also providing tools and support to parents that increases their awareness of opportunities for their children in STEM education.
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TEAM MEMBERS: James Pratt D. Janae' Landis Donald Lynch Michael Trevisan
resource project Media and Technology
"IPY: Engaging Antarctica" is an informal science education project designed to increase public awareness of Antarctic geological research and discovery during the International Polar Year. Submitted through NET Television, the project will produced a PBS one-hour television documentary for air on NOVA in fall 2008 (w.t. "Antarctica's Icy Secrets") complemented by a multi-faceted outreach effort. The intended impacts of "Engaging Antarctica" are to: 1) enhance the general public's awareness and understanding of scientific research conducted in Antarctica; 2) create innovative collaborations for developing and disseminating Antarctic educational materials; and 3) enhance our knowledge of how youth and adults understand Antarctic research. The documentary will illuminate geoscience research as it being accomplished throughout IPY and specifically focus on the ANDRILL project, a major focal point during the global campaign of polar education and analyses. The program will document how scientists search for evidence to resolve conflicting hypotheses regarding ice sheet history and dynamics. NOVA Online will create a companion site for the program. In addition, the outreach materials include the Flexhibit, a digital package of high resolution images and files (visual and audio) accessible via the web, at no cost to the user. These will include scientist's stories in their own words, and inquiry-based activities developed by LuAnn Dahlman, the TERC geoscience curriculum specialist. Dahlman will work with the ARISE educators who have been selected to go to Antarctica to work with the ANDRILL science team. Mini-grants will be given to youth organizations in low income communities to participate in the trial test of the Flexhibit activities and enable participation in the project. Multimedia Research will conduct front-end and formative evaluation. Summative evaluation will be conducted by Multimedia Research and Amy Spiegel, from the University of Nebraska Center for Instructional Innovation.
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TEAM MEMBERS: J Michael Farrell LuAnn Dahlman Judy Diamond Barbara Flagg
resource project Media and Technology
The centerpiece of 3rd Rock Reality was a daily audio podcast—-young, snappy, and fresh with the African-American experience prominent in its multicultural orientation, linked to bi-weekly video podcasts in the format of teleconferences. The target audience was 18-30 year old minorities. Partners were Howard and Clark Atlanta Universities, Woods Hole Research Center, Boston College, Hunter College, Harvard University and Yale University.
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TEAM MEMBERS: Stephen Curwood Cynthia Winston Shorna Allred