Consumer Reports Television will produce a series of four half- hour TV specials and companion outreach materials, called "YOU TEST IT|," for public television broadcast and broad educational and home video distribution. Targeted for children ages 7 to 13 -- particularly those from low-income, minority families -- the project will draw on the resources of Consumers Union, the non- profit, scientific, research and education organization that publishes Consumer Reports magazine and ZILLIONS, the Consumer Reports for Kids. The "YOU TEST IT| series, created by an experienced team of children's TV producers, focuses on testing and evaluating popular products -- from observing the bubble-power of bubble gum to measuring the efficiency of 10-speed bicycles. Using lively, state-of-the-art techniques appealing to kids, "YOU TEST IT|" will encourage children to use science and math skills to investigate and, ultimately, solve real-world problems. Each of the 4 programs will cover a broad product theme such as Foods/Snacks, Toys/Games, Sports/Recreation, and Electronic Gear. Activity Guides, expanding on these topics, will delve more deeply into the science content of each show, providing hands-on learning materials for children. With repeated broadcasts of "YOU TEST IT|" over hundreds of PBS stations, and reuse of tape and print materials, millions of children will gain greater access to objective product information and greater awareness of science and its importance in everyday life.
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TEAM MEMBERS:
Joyce NewmanEdward GrothSusan Markowitz
Wisconsin Public Broadcasting will continue the incorporation of a science strand into "Get Real!," their television series for children 8-12 year old. The series presents positive images of children involved in, and succeeding in, a variety of areas. The stories are field-produced; and kids are involved on-screen and off as hosts, reporters, subjects of stories, as interns during production, and as sources of story ideas. The series is broadcast on both public and commercial stations and receives multiple repeats. The science and technology strand: connects science concepts to children's known experiences and activities and tells stories about kids involved in science-related activities; models and reinforces positive attitudes towards, and involvement in science and technology and affirms the value of children's ideas, and the importance of asking why?; and reinforces viewers' active connection to the science content by making suggestions for projects to get involved with, and by encouraging children to discuss and question their knowledge of science and the world around them. In this third season of the series, the producers will expand coverage of the series to five additional states adjoining Wisconsin. They are convinced they can do this without losing the local interest and participation of local institutions which has been a great factor in attracting and holding viewers. James Steinbach, the creator, original producer, and executive producer of "Newton's Apple," will be the co-PI with overall responsibility for the project. The series is produced in the three Wisconsin Public Television studios -- in Madison, Green Bay, and Menomonie -- and, therefore, can find and produce stories which reach out into a wide geographic area.
KCTS has received support for the production and outreach for the second season of 'Bill Nye the Science Guy.' Each program in the 39 program series will focus on a single science theme developed around two or three learning outcomes and is presented with a fast and colorful pace and style suited for today's generation of nine and ten year old viewers. The host, Bill Nye, joins viewers and guests as they explore science topics in his laboratories and in field locations. Children also will perform on-camera experiments in a home setting. In most shows, guest scientists and celebrities, selected to ensure a diverse representation, will be featured. Segments in the programs include: 'Check it Out' a small experiment performed in the lab or at home by child actors. 'Try This at Home' an experiment viewers may attempt at home after receiving instructions on the air. 'Way Cool Scientist' a scientist demonstrating his or her work as it relates to the topic of the program. 'Music Video Parody' video tailored to popular music genres such as rap or 'grunge' or pop music. 'Consider the Following' Bill presents a concept to the viewer in a one on one segment. 'Big Demonstration' Bill, in the laboratory, uses equipment to demonstrate an element of the theme. 'Celebrity Cameos' featuring both teen and adult celebrities with a high recognition factor. 'Fake commercials' like the music videos, humor ous parodies of advertising. Outreach for the second season will include a quarterly newsletter to be mailed to viewers homes. This eight page newsletter will include regular columns such as 'Ask Bill' and 'Try this at Home.' It will be designed to appeal to children ages 8 to 12 and will contain a column for parents. During the second season, at-home science kits will again be available to viewers. These free kits will enable children and their families to perform scientific experiments together at home. The video series will be produced by McKenna/Gottlieb Producers Inc. and KCTS Television and will be syndicated for broadcast by Buena Vista Television (the syndication division of Disney Productions). The second season also will be broadcast daily on PBS. This will give the series a presence on both public broadcasting and on commercial television in many markets. Buena Vista Television will provide $3,000,000 toward the production budget and PBS will provide $2,000,000 for production. KCTS is seeking a corporate underwriter to provide $1,000,000 for additional outreach and promotion. Elizabeth Brock of KCTS will be Executive in Charge of the project. Bill Nye is the principal science writer for the series as well as host of the series. The series producers will be Erren Gottlieb and James E. McKenna. These four people will serve as Co-PI's of the project. The advisory committee consists of scientists, science educators, evaluators, and curriculum developers. Members include: H. Prentice Baptiste, Arthur B. Ellis, Caroline Herzenberg, Gilbert S. Omenn, Senta A. Raizen, Matthew H. Schneps, Paul H. Williams, Carole Ann Kubota, and Sally Luttrell-Montes.
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TEAM MEMBERS:
Elizabeth BrockWilliam NyeJames McKennaErren Gottlieb
Twin Cities Public Television is producing a new national initiative, the "Science Center Showcase" (SCS) for DragonflyTV, the weekly science television series targeted at children ages 9-12. The initiative will entail six new episodes presenting children engaged in inquiry-based investigations, on-location in science centers across America. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. Each investigation will demonstrate the direct connection between learning experiences in science centers and the application of those lessons in everyday experience. The SCS will involve ten or more science center partners, and be coordinated with the assistance of lead partners, ASTC and the Science Museum of Minnesota. Multimedia Research and RMC Research will conduct formative and summative evaluations, respectively. The SCS model combines DragonflyTV's unique strengths in media with the rich resources of the nation's science centers. For informal science professionals, the SCS will define new ways media and museum professionals can work together and learn from each other. It will also provide new opportunities for partnerships and collaboration between public television stations and science centers across the country. For the television audience, the programs will demonstrate the richness and variety of sciences experiences for kids in science centers and beyond. Through new collaborative efforts with ASTC, the Science Museum of Minnesota, and other science centers, the DragonflyTV's "Science Center Showcase" project has the potential to communicate to a national television audience the richness and variety of engaging opportunities for authentic STEM inquiry that are available for young people at science centers across the country. The project also has the potential to a) contribute to research into how knowledge is transferred from science centers to experiences in the natural world, and b) educate exhibit developers and television professionals in new approaches to informal science education.
The Exploratorium is developing the pilot for a Saturday morning science-oriented, live-action, film and animation, national network television series for teens aged 13 to 17. The half-hour show will present everyday science and the process of problem solving in a fast-paced, hip, and challenge-oriented format. Two teams, each of three teenagers, will compete in a series of challenges which require the application of common sense knowledge, observation, experimentation, and problem-solving strategies useful in science. The object is to demonstrate that real-world problem solving makes use of many skills and may have more than one solution. The Exploratorium will administer the project and will be responsible for the science content. Production will be done by Colossal Pictures, a San Francisco production studio experienced in animation and youth-oriented programming.
Children's Television Workshop is producing the second season of "CRO," an animated television series designed to bring informal science education to Saturday morning commercial television's large, demographically diverse audience of children. Each of eight new programs to be broadcast on ABC has the goals of: 1) entertaining six- to eleven-year-old viewers while increasing their familiarity with and interest in basic science and technology principles, 2) stimulating viewers' interest in science and technology by showing that they are not abstractions, but integral parts of daily life, and 3) convincing youth that discovering the workings of science and technology can be fun. In addition to the television series, CTW will develop and distribute a range of supporting materials. These include a twelve-page activity book; a four-color, four-page user's guide for informal science education leaders; two four- color, sixteen-page comic books that include puzzles, brain teasers, and simple experiments; an eight-panel activity poster; and inclusion of "CRO" material in 3-2-1 Contact magazine. Part of the distribution of these materials will be through CTW's partnerships with youth-serving organizations such as YMCA's , 4-H Youth Development Education, and Boys and Girls Clubs. The series also will be released on home video and CTW is considering development of an interactive product based on the series. Key staffing for season two will include Franklin Getchell who will continue from season one as co-principal investigator and Joel Schneider, who will replace Ed Atkins as the other co-principal investigator. Schneider will be responsible for content development of both the television series and of the ancillary materials. Jeffrey Nelson, formerly Executive Producer o f Square One TV, will join "CRO" as Executive Producer.
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TEAM MEMBERS:
Joel SchneiderFranklin GetchellMarjorie KalinsJeffrey Nelson
WGBH Educational Foundation is producing a four-hour documentary special, "Fire," to be broadcast as a NOVA special. The series will present the story of fire as an important but often overlooked key to understanding the natural world and our shared environmental history. Humans have used fire in virtually every aspect of our existence: for heat and light, as a tool and a source of power, for the private rituals of spiritual life and the monumental reshaping of entire landscapes. Fire acts as a significant agent of change in our world today, and the interaction of fire and humans is now acknowledged as a significant part of global climate change research and of biodiversity and ecosystem health studies. Fire will examine these and other powerful and fundamental scientific questions related to fire being explored today. The project will integrate fire history with an understanding of the scientific principles of fire chemistry and behavior, and it will link that knowledge with ecology, agriculture, forestry and resource management. An integrated outreach campaign will accompany the television series. It will be built around a resource kit, offered in both print and CD-ROM formats, with activities and other resources for families and youth organizations at the late elementary and early middle school level. There also will be special web pages within NOVA's award-winning web site that will include the "Fire" resource kit materials. The PI and Series Producer will be Judith Vecchione whose credits include the NSF-supported series on women scientists today, "Discovering Women." Paula Apsell, Executive Producer for NOVA, will be Executive-in-Charge. The Film Director will be Kirk Wolfinger whose prior NOVA productions include "Submarine!," "Titanic's Lost Sister," "Daredevils of the Sky," and "To the Moon." The Series Senior Advisor is Stephen J. Pyne, Professor of History at Arizona State University. Dr. Pyne is an environmental historian and author of the five-book "Cycle of Fire" suite. Other advisors include: Norman L. Christensen, Dean of the Nicholas School of Environment at Duke University; Johann Georg Goldammer, Senior Scientist and leader of the Fire Ecology and Biomass Burning Research Groups of the Max Planck Institute for Chemistry; Robert Huggins, Servicewide Education Coordinator for the National Park Service; Elizabeth A. Povinelli, Associate Professor of Anthropology at the University of Chicago; Marcella Russell, Regional Liaison for the Massachusetts Parent Involvement Project; and Brian Stocks, Senior Fire Research Scientist at the Canadian Forest Service.
The ZOOM children's television series, which reaches over 5.4 million children each week, teaches viewers the scientific processes as well as delivering science and mathematics content. The outreach materials and activities provide viewers with opportunities to explore, experiment and share their creativity. WGBH is requesting $1,303,776 of a total budget of $3,977,936 to produce 20 new shows for the ZOOM series. There also will be a new ZOOM campaign, the ZOOMsci Club, which will provide a unique way for kids to deepen their science and math knowledge while engaged in ZOOM's hands-on activities. The campaign includes: the new television programs, new print materials and outreach activities, and a new area of the ZOOM website that includes an on-line forum for kids to share results of their experimentation. ZOOM has been chosen by PBS as the first children's "local/national" show. This PBS initiative capitalizes on the strength of local public television stations and provides the opportunity for stations to customize ZOOM to serve the needs of their local markets. The stations can produce and insert segments that honor local kids for their volunteer activities and feature local kids answering questions. Stations also can localize outreach activities, producing their own local ZOOM websites and launching ZOOM Into Action campaigns to motivate kids to volunteer.
Twin Cities Public Television (KCTA) is producing and evaluating a pilot for a new science series for children ages 8-12 to be produced in conjunction with Miami University of Ohio and the National Science Teachers Association (NSTA). Called Dragonfly, the pilot will be based on the children's magazine of the same name and will consist of segments presented by children that document their own science investigations and presentations by professional scientists of work in related fields. Each program will include two or more presentations by children, one or two presentations by scientists, a science challenge to be resolved within the show, one or two hands-on activities to engage viewers at home, and a presentation of children's artwork or poem in which they express their impressions of science and nature. The series would be coordinated with the Dragonfly magazine and with a parallel program, Dragonfly Quest, an Internet and youth-based activity pilot endeavor funded under another grant. The Executive Producer would be Richard Hudson, who has previously served as Executive Producer for Newton's Apple, a series also produced by KCTA. Chris Myers, of Miami University and creator of the magazine, will have primary responsibility for the science content, and Phyllis Marcuccio at the NSTA will be responsible for the coordination between the television project and the magazine, which is published by NSTA. The producers will work with an advisory committee that includes Gerald Wheeler, Lawrence Lowery, Joan McShane, Hardy Eshbaugh, Shawn Carlson, Kenneth Phillips, Milton Chen, James Steinbach, and Cheryl Gotthelf.
Twin Cities Public TV is producing 13 half-hour programs of a new science show for children to be on public television. The show would be based on the children's magazine, "Dragonfly," and would present children doing science experiments that they developed and planned themselves. From time to time, the children would be joined by adult scientists who tell of their own research, their discoveries, and their love of science. The goals of the project are to foster in children a greater interest in science and the process of scientific inquiry; demonstrate the parallels between children's scientific explorations and the research conducted by professional scientists; and feature and promote science projects involving under-represented communities, particularly ethnic minorities and girls. Outreach for the project will include a monthly "Young Investigator's Field Book," a Dragonfly TV teachers' companion multi-page insert that will be integrated into the NSTA grade school and middle school journals for teachers, and a Dragonfly TV website. The project also will establish community outreach partnerships with the Boys and Girls Clubs of America and the 4-H National Science and Technology Network.
This 12-month planning grant will create the foundation for a project based on meaningful, online, game-based learning. Specifically, it will enable the proposer to develop and validate story lines and game characters with middle-school aged children in two summer design institutes. In addition, the proposer will build partnerships with museums and informal learning institutions and develop a plan to work with these partners for the dissemination, promotion, use and evaluation of the future games. Intellectual Merit: The project will develop standards-linked design specifications for play scenarios, game characters and real-world, problem-based activities across STEM domains. These design specifications should be of significant value for future educational game development. Children will serve as "informants" during game design, providing input where most effective. This involvement in the planning process is critical to the success of the games, and should ensure the desired "kid appeal." Broader Impact: The strategy of involving advisory groups of children, including those at-risk, will allow the project to factor in ways to engage audiences underrepresented in the sciences by tailoring characters and activities that ensure broad appeal. In addition, the approach of solving puzzle-like problems embedded in a game's story narrative should appeal to both boys and girls. This project will generate a report for publication on the design process and resulting specifications.
The New York Hall of Science, in collaboration with the Lawrence Hall of Science, is producing and evaluating an application of recently available technology, the random-access audio player, which offers the promise of improving the effectiveness of learning at science-technology center interactive exhibits. The audio "tours" that are being produced and tested will have varying degrees of branching and layering appropriate to the nature of each exhibit unit design. A "highlights" audio tour will be created for the Lawrence Hall of Science and an audio tour focusing on a single group of light, color, and vision exhibits will be created for the New York Hall of Science. The audio tours will be tested with two different categories of audience at each site: the general public on weekends and schools groups on weekdays. Alan Friedman, Director of the New York Hall of Science, will be the Principal Investigator. The Lawrence Hall of Science will be represented by Brooke Smith. The audio tours will be written and produced by Steve Tokar, the producer of Science Today a daily radio science program on the CBS radio network. Beverly Serrell, Director of Serrell & Associates, will conduct the evaluation of the audio tours at each site.